Muhlenberg's service area.
Here is the text of one of the emails --
Subject: Please Support An Ordinance To Rezone Muhlenberg on October 15
There is something quite suspicious about this email.Dear Council [member],
As an employee of JFK Health System and a resident of North Plainfield, I am writing to request the Plainfield City Council review and pass the rezoning ordinance presented to you for the JFK-Muhlenberg campus at your Council meeting on October 15, 2013.
JFK wants to transform Muhlenberg into a mixed use campus of healthcare, education, luxury living and retail stores. I support the rezoning of the campus and I believe the JFK-Muhlenberg proposal is critical to our community for many reasons:
-We need access to emergency and outpatient healthcare in Plainfield and North Plainfield. My friends and family would like to continue using the satellite emergency room for healthcare emergencies along with the 18,000 people who use it every year. JFK's proposal provides a new state of the art emergency room and outpatient center that will serve my family and our community;
-Some of my neighbors need jobs now, and our community needs the economic development the JFK proposal will deliver;
-I enjoy living in North Plainfield, and I am often in Plainfield, utilizing the stores, facilities, etc. JFK's proposal will bring in more tax dollars to support public safety.
I believe it is important that the City Council review and pass the JFK-Muhlenberg ordinance on October 15, 2013.
It is, if you will excuse my saying so, a little too 'perfect'.
The progression of the message -- placing the 'writer' in context, stating the action requested, adding points in support of the 'writer's' position, and calling again for action by the recipient before closing -- all bear the marks of an outline prepared by a Public Relations professional.
The dead giveaway is the phrase 'and I am often in Plainfield, utilizing the stores, facilities, etc.' Who talks this way? This is PRspeak, out and out.
One has to wonder what these people are smoking!
Whatever it is, they are becoming more clumsy and hamhanded with each maneuver.
Tonight, the City Council will take up a proposal to hire a consultant to study potential uses for the Muhlenberg campus.
To be credible, such a study will have to include reviewing how other hospitals have been revived and/or repurposed over the past year or two in New Jersey.
With that proviso, I hope the Council moves ahead on the proposal this evening -- meaning that it would be adopted at the October 15 meeting.
Meanwhile, JFK should detox before making any further suggestions.
-- Dan Damon [follow]